I've noticed that brand personality gets lost among other branding elements like logo, colors, and brand name.
Even though the above-mentioned are all important, they don't really have meaning until you add in some personality.
Brands like T-Mobile and Target intentionally chose their brand colors to send a message and tie into their personality.
Do you have a brand personality? Download this guide and find the 5 sure-tell signs your brand is more like a person! (Plus tips to get a personality ASAP)