I've noticed that brand personality gets lost among other branding elements like logo, colors, and brand name.
Even though the above-mentioned are all important, they don't really have meaning until you add in some personality.
Brands like T-Mobile and Target intentionally chose their brand colors to send a message and tie into their personality.
Do you have a brand personality? Download this guide and find the 5 sure-tell signs your brand is more like a person! (Plus tips to get a personality ASAP)
I loved this e-book! Building a brand means you have to define your brand personality. Shan does a beautiful job of making it easy for you to figure out what you want your brand to sound like and how you want to come across to your target audience!!!
Excellent. A Must have for any Fashion boutique owner.