I’m not new to the world of online business, but the perspective Shan offers is so valuable! She totally helped me to see my products/services in a different light and showed me that I was doing a lot of stuff backwards. I highly recommend this target audience workbook! 💜
This gave me what I needed to help organize my thoughts. Before using the guide, I had a vague idea of who my ideal customer was...but now I am able to get specific. Because of this, I can think of more content ideas that resonate with my audience. This book helped me cut down on the time spent making content as well. I also enjoyed the simple layout and relatable style!
Hitting Your Target helped me to gain the clarity I needed to really niche down and figure out who I was talking to. Not just moms, but a specific type of mom. I was struggling with Instagram but once I really took the time to sit down and dig deeper, everything started to make sense. You cannot create content if you do not know who you’re talking to. With my target audience defined I know that I will be able to launch a business that is bigger than anything I could envision. It started with your workbook and for that I am forever thankful. ❤️
Really enjoyed this book! soo much useful information.
I’m so glad I purchased it. We always hear identify your “target audience” and although I had somewhat of an idea of who I thought my target audience was Shans guide helped me to seal it and be confident in who my audience was. If you’re questioning if you’re on the right track I would recommend it.